JAPAN 70's CREATIVES: The PARCO Revolution

JAPAN 70's CREATIVES: The PARCO Revolution

During the 1970s and 80s, PARCO became a defining force in Japan’s cultural evolution. Blending cutting-edge fashion, experimental art, and bold advertising, it shaped Tokyo’s creative identity and influenced youth culture nationwide. From its roots in Shibuya, PARCO—under the direction of visionary art director Eiko Ishioka—led Japan into a new era of modern expression.

 

Parco TV Commercial 70's / Act: Faye Dunaway,  Art Director: Eiko Ishioka, Music: Ryuichi Sakamoto 

 

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PARCO department store ad from 1970s Japan, showcasing bold design and cultural influence under art director Eiko Ishioka.

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